About Us — Viva Beauty & Skincare

Our Story

Skincare That
Actually Works

Viva Beauty & Skincare was born from frustration with products that over-promise and under-deliver. We changed that.

Who We Are

Clean Beauty, Real Results

We’re a Dallas-based clean beauty brand built on one promise: every product we sell has to actually work. No fillers, no marketing fluff — just clinically-backed formulas with ingredients your skin will love.

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How We Started

Born From a Skin Crisis

Our founder spent years struggling with sensitive, reactive skin — cycling through expensive products that caused more damage than good. After a deep dive into dermatology research and ingredient science, she started formulating her own solutions.

What started in a kitchen became a full product line. Today, Viva serves thousands of customers who are done settling for products that don’t deliver.

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Our Standard

If It’s Not Clean, It’s Not Viva

Every Viva formula is free from parabens, sulfates, phthalates, and synthetic fragrance. We partner exclusively with suppliers who meet our strict ingredient standards and ethical sourcing requirements.

Our products are dermatologist-reviewed, cruelty-free, and designed for all skin types — including sensitive.

Our Principles

What Viva Stands For

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Clean Formula
No parabens, sulfates, or synthetic fragrance. Every ingredient earns its place.
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Science Backed
Formulated with clinically-studied actives at effective concentrations.
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Cruelty Free
Never tested on animals. Always. It’s not optional for us.
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Sustainable
Recyclable packaging, responsible sourcing, minimal waste.
The Team

The People Behind the Glow

A passionate team of beauty lovers, ingredient nerds, and skin-first advocates.

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Valentina Cruz
Founder & Formulator
A biochemist turned beauty entrepreneur. She built Viva’s original formulas at her kitchen table and hasn’t stopped innovating since.
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Mia Torres
Creative Director
Brand identity, packaging, campaigns — Mia makes sure Viva looks as good as it feels. She’s been in beauty branding for 10+ years.
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Priya Nair
Head of Customer Love
Your go-to for anything you need. Priya treats every customer like a VIP because, to us, they are.

Ready to Start Your Glow Routine?

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